Are you a startup? Do you have a great product you need to put out there?. Your priority now should be to find a fast and easy way of explaining your business to potential customers and build their trust.
Gaining people’s confidence takes some time, and in a startup business time is one of the most scarce variables. Have you thought about producing an explanatory video to help in this process? A video is one of the most efficient ways to communicate anything at all entertainingly and concisely. Let’s review the most important factors needed to produce these kinds of video.
Tell us who you are
Tell us who you are and why what you do is important. In this case, you are talking about yourself, and so you should be brief and not pedantic, with technical or specialized terms. Keeping the message straightforward and concise is a way of respecting your customers’ time and not wasting it on irrelevant pieces of information.
What problems do you solve?
It is one of the most pertinent keys, but it is not always easy to formulate. Sometimes ‘the problem that is solved’ is only apparent afterward. The important thing is to communicate the value you offer. In any case, it is never enough to insist on how important it is not to dwell on your high standards, but on those ways in which you can be useful. Offering help and service right from the beginning is one of the easiest ways to gain people’s trust in a start-up business.
Make it personal
It is important for you to communicate your message honestly and in a friendly manner, just like the same way you would speak to someone you trust. The use of ‘you’ or ‘your’ goes with the practice and is quite important as long as it is relevant.
Let your message be funny and engaging
There is nothing like putting a smile on the expression of whoever is watching or listening. in those moments you make a friend and a potential customer. Attractive music and voice tone, coupled with excellent graphics will make any topic with a video interesting.
Call to action
This is the last factor, but not the least. Do not assume that people understood everything you said. Ensure you introduce a clear and explicit call to action, which gives information on where to call, or which website to visit, or where to click.
The big leap in video marketing is going to come when corporate videos serve to generate leads, sales, conversions ultimately.