Let’s review some topics and myths to demonstrate that an explainer video does not have to be a long, costly or complicated to produce content.
# 1 Explainer Videos do not need voice over
Almost all the videos you see tell a story, and hearing a voice is meant to reinforce the message. The combination of music, voice, images, and movement is potent, but having a voice over is not as essential. In fact, there are some videos in which it is not necessary either due to the format of the graphics or because the images speak for themselves. In general, an explainer video will work well without a spoken narrative if the product, service or topic that is being explained is simple. Without going into details, your audience has plenty of pointers to decide on while watching explainer videos.
# 2 An explanatory video may NOT be animated
Another myth of explainer videos is animations. The animated format is not always necessary, and in fact, there are explanatory videos with real shots which are better options. The advantages of animated videos are obvious: they are less expensive, faster to create, and do not depend so much on the human factor for their realization. But the right person telling or explaining an idea can give the human angle and tone to a message that might otherwise be uninteresting.
# 3 Creating animated videos is NOT easy
Creating animated videos is not easy, although the industry abounds with true professionals who can produce them in a short time, and with excellent quality. Main challenge is having clear ideas, knowing what your business is about, and explain it in less than 1 minute. If you have the basic ideas about your business, and you know how to use the appropriate words, any format will work for you and fulfill its purpose.
# 4 Script does NOT have to be accurate
The script does not have to be exact, at least at the beginning of the process. The purpose of a storyboard is twofold: on the one hand, it is about giving an idea of what the final result will be, but on the other, it is about simplifying messages. It is not necessary to go down to the level of detailing each word to be said, and in fact, during the animation, it can bring changes or the opportunity to fill in the blank spaces.
# 5 Explainers are NOT TV Ads
A television advertising is used to promote itself and gain notoriety among potential customers before they consider buying the product. In the same way, an explainer video is intended to educate the audience about a particular offer, before asking to buy anything. Both formats are at the top of the sales funnel, but all similarities end there. Explainer videos are native to the Internet, and they are more rational than emotional. Its purpose is to help understand what you offer, not to excite people (two concepts often antagonistic).